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Digital Marketing

Digital Marketing, Digital, Web and Analytics terms demystified - CPM, CPC, CPA, CRO, SEO, CPL, CTR, KPI and many more

Optizent, LLC

Summary

Price
£150 inc VAT
Or £50.00/mo. for 3 months...
Study method
Online, On Demand What's this?
Duration
1 hour · Self-paced
Qualification
No formal qualification
Certificates
  • Reed courses certificate of completion - Free

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Overview

What you'll learn

  • Learn common acronyms and aberrations used by Digital Marketers

  • Understand and calculate CPC, CPM, CPA

  • Confidently attend Digital Marketing meetings

  • Enhance your Digital Marketing vocabulary and advance your career

Curriculum

2
sections
12
lectures
1h
total

    • 2: A - Acronyms & Abbreviations A/B Testing - AI, AIDA, API, AOR, AOV, ATD 07:33
    • 3: B - Acronyms & Abbreviations - B2B, B2C, BR 08:11
    • 4: C - Acronyms & Abbreviations 15:59
    • 5: D - Acronyms & Abbreviations 05:11
    • 6: E - Acronyms & Abbreviations 04:42
    • 7: G - Acronyms & Abbreviations 02:08
    • 8: H - Acronyms & Abbreviations 02:19
    • 9: K - Acronyms & Abbreviations 01:40
    • 10: P - Acronyms & Abbreviations 04:37
    • 11: S - Acronyms & Abbreviations 03:46
    • 12: More to Come ... 00:46

Course media

Description

Marketing is full of abbreviations and acronyms, It gets confusing even for an experienced marketer to keep track of these terms. These are terms that every marketer should know and understand. If you are a marketer or aspire to be one that you must take this course.

This is your Encyclopedia of Essential Digital Marketing and Advertising Acronyms and Abbreviations. This is a must have course for anybody who is or wants to be a Digital Marketing and Advertising professional.

In this course I am going to explain various digital marketing and digital advertising abbreviations that every marketer or people who want to understand marketing terms should know. I also show examples and also calculations as applicable.

The course covers following terms and more will be added soon.

  1. A/B Testing

  2. AI

  3. AIDA

  4. API

  5. AOR

  6. AOV

  7. ATD

  8. B2B

  9. B2C

  10. BR

  11. CAC

  12. CLV

  13. CMS

  14. CPA

  15. CPC

  16. CPL

  17. CPM

  18. CR

  19. CRO

  20. CRM

  21. CTA

  22. CTR

  23. CX

  24. DM

  25. DAM

  26. DMP

  27. DR

  28. DSP

  29. eCPM

  30. EPC

  31. ESP

  32. GA

  33. GTM

  34. HiPPO

  35. HITS

  36. KPI

  37. PPC

  38. PR

  39. PV

  40. ROAS

  41. ROI

  42. ROMI

  43. SaaS

  44. SEM

  45. SEO

  46. SERP

  47. SLA

  48. SM

  49. More coming soon...

As digital marketing evolves there will be new terms added. This course will be your guide for years to come.

If you are a seasoned marketer you might not find a lot of value but if you are new to marketing this course will demystify various abbreviation.

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and marketing side of business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I have an engineering degrees and an MBA.

Who is this course for?

  • Anybody who is interested in becoming a digital marketers
  • Anybody who is interested in become a digital analyst
  • Anybody who is in Marketing or Digital Marketing
  • Anybody who deals with Marketers

Requirements

  • Basic understanding of Digital Marketing

Questions and answers

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Certificates

Reed courses certificate of completion

Digital certificate - Included

Will be downloadable when all lectures have been completed

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

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An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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